Small Business Marketing Essentials with Lauren Evans

Lauren Evans is an Account Director at FSC Interactive and a seasoned expert in small business marketing. Together, we dive into the essentials of marketing for small businesses, covering everything from the importance of having a website and Google Business profile to the evolving landscape of social media. Lauren shares her insights on how to create value-driven content, test strategies, and build a strong marketing foundation through clear goal-setting and targeted audience engagement. We also tackle practical budgeting tips, including how much businesses should allocate for ads and what to expect when working with an agency. Lauren provides actionable advice on leveraging tools like Google Analytics and Google Tag Manager to optimize performance. Whether you're a new business owner or looking to scale your marketing efforts, this conversation is packed with valuable insights to help you Make Marketing Make Sense. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/