Smith Travel Research: Unlocking Hotel Data Power

Stop guessing on pricing and comp sets. Learn how to turn STR data into decisions that protect GOP and growth.Host Cesar Wurm speaks with Isaac J. Collazo, analytics leader at Smith Travel Research, who brings 25+ years across Marriott and IHG and a proven talent for making hotel data actionable.- Create on-the-fly comp sets to validate development pro formas and test market assumptions.- Combine STR and CoStar insights to identify nearby demand drivers and targeted prospects.- Present owners what they care about by contextualizing RevPAR with submarket trends and GOP impact.- Speed analysis with AI while keeping human validation to avoid misleading outputs.Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality