So... about that whole "be boring" thing

Last week I shared my big lesson going into 2025—be boring, stop chasing shiny objects, double down on what works—and this week I'm back with the honest truth: I failed. Or did I? The year I hoped would be calm and predictable turned into a scramble to survive as the world shifted under our feet. But something unexpected happened along the way. I'd just misunderstood what boring actually means. If you're feeling the stress of a world that won't stop changing, if things that used to work aren't working anymore, if you're pivoting and doubting yourself and wondering if you're doing it all wrong I want to encourage you that you can still be boring #LikeABuilder.