Social Media Basics for Creative Small Businesses

If you’re a creative‑entrepreneur who feels overwhelmed by social media, this episode is for you. Erin Madeley and social‑media expert Ronnie break down a simple, four‑hour‑a‑week plan that anyone can follow. What you’ll learn in minutes: Pick just two platforms: choose the ones where your audience hangs out (Instagram for most, TikTok for younger folks, Facebook for older shoppers).   Post twice a week: one Reel to attract new people, one carousel/post to keep current followers engaged.   Hook your Reel fast: grab attention in the first 3 seconds with a visual or a quick line.   Do a daily story: 5‑minute raw, behind‑the‑scenes clip that boosts clicks and conversation.   Spend 10 minutes a day engaging: like, comment, and scroll on other accounts to show the algorithm you’re a real person.   Use smart captions & locations: write SEO‑friendly text instead of loading up on hashtags, and tag your city or market.   Batch & schedule: two hours each week can create a month’s worth of content using Instagram’s built‑in scheduler or Meta Business tools. Grab a coffee, get comfortable, and learn how to turn a few hours each week into a social‑media engine that grows your creative business. Let’s dive in!