Social Media Influencers – Dope or Nope?

Have you thought about using social media influencers to advertise your business? Are you unsure if influencer marketing is an effective tool or a waste of time? If you’re wondering if influencer marketing is right for you, Erica and JP are here to help. In today’s episode, your hosts break down the science behind influencer marketing and what a social media influencer does. Although celebrities and people with large followings can get your product seen, nothing beats a referral from someone you already know and trust. Tune into today’s episode of Marketing Myth Buster to learn more about the principles behind influencer marketing. As long as you find ways to get your product seen in an organic and relatable way, you will find the right audience for your business.   Quotes • “What an influencer is, is somebody on social media who has a pretty good following, You could range from a couple 1000 to 200 million or more followers, and they are hired to advertise or promote your product on social media so that people go and they buy that product.” (01:00-01:19) • “The one I'm going for is a person who has the ability to influence or deliver a message to certain people and may then change their mind or something based on that.” (05:14-05:28) • “The basic premise of working with an influencer is finding people who have access to a lot of people who could potentially like your product.” (07:00-07:11) • “I would be personally more influenced by somebody I knew than a celebrity, and I don't know if that's true for all people. But I know if my friend recommended it to me, there's a trust factor there rather than somebody who I know is just an influencer because they're making money by promoting that product.” (08:39-08:58)    Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm