Social Media Numbers Don't Lie, But They Do Need Interpreting | S2 E27

Answer this week's question...Are you TEAM looking at data or TEAM ignore & create?You don’t need to obsess over likes and views to know if your content is working. 📊Let’s be real—too many creators measure success with the wrong numbers. The truth? Your posts could be hitting your goals harder than you realize—you just have to track the right metrics for the stage you’re in.In this episode of Coffee Social, we break down the social media metrics map to focus on for every goal in your marketing funnel:📈 Awareness – impressions, likes, video views, and audience size 💬 Demand – comments, shares, and engagement rate 🛒 Conversions – link clicks and page conversions 📚 Adoption – brand mentions, reply rate, and response time 🙌 Advocacy – UGC, post engagement, and % of impressionsIf you’ve been stuck in “vanity metric” mode or second-guessing your results, this is your roadmap to finally measure what matters—and grow with purpose.Grab a cup and enjoy! ☕DID YOU LOVE THIS EPISODE A LATTE? 😂Give the podcast 5 STARS & write an awesome review! It helps your hosts so much! PS: Mimi loves starsFOLLOW YOUR COFFEE SOCIAL HOSTSInstagram: @coffeesocialpodcastJonathan: @jonathanrhowardMimi: @mimilangley_WATCH THE PODCASTYouTube: @coffeesocialpodcastADDITIONAL BUSINESS RESOURCES (our sponsors for today)Signature Membership (Instagram, Storytelling, Signature Style)bit.ly/signaturememberThe Story Lab Podcast (Hosted by our very own Jonathan Howard)https://thestorylabpodcast.buzzsprout.com/ Get SIGNATURE STYLE Tips Delivered Right to Your InboxJoin Jonathan’s VIP Status Newsletterhttps://sunny-builder-4038.kit.com/efd6f6bbe4 *  Podcast Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered legal advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. We may earn a commission from the links listed in this description.