EPISODE · Dec 11, 2025 · 16 MIN
SOFI meets... Robert Cochran
from SOFI meets... · host SOFI ai
Robert Cochran, workplace savings and engagement and Innovation specialist at Scottish Widows, joins Stuart Breyer to explore how TikTok and gamification are revolutionising pension engagement. Learn how personalisation, authenticity, and timing are key to effective pension communications, with Scottish Widows' Pensions Mirror tool approaching one million users.
What this episode covers
Robert Cochran, workplace savings and engagement and Innovation specialist at Scottish Widows, joins Stuart Breyer to explore how TikTok and gamification are revolutionising pension engagement. Learn how personalisation, authenticity, and timing are key to effective pension communications, with Scottish Widows' Pensions Mirror tool approaching one million users.
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SOFI meets... Robert Cochran
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