EPISODE · Apr 15, 2026 · 48 MIN
Soft Power: Publicist Carrie Bachman on the Life of Cookbooks
from Kitchen Tape · host Rose Wilde and Crystal Slonecker
This week on Kitchen Tape, Rose and Crystal sit down with Carrie Bachman, a renowned publicist and longtime champion of cookbook authors, to talk about advocacy, trust, and the quiet power behind a book’s success. From shaping long-term author careers to navigating launches, festivals, and press cycles, Carrie shares how taste, timing, and deep belief in a project help books find their readers — and why publicity, at its best, is about stewardship as much as strategy.Mentioned in this episode:• Big Bites: Wholesome, Comforting Recipes That Are Big on Flavor, Nourishment, and Fun by Kat Ashmore• Gluten-Free Orange-Ricotta Company Cake (Kat Ashmore)• Dorie Greenspan (including Dorie’s Anytime Cakes)• Ina Garten• Marcella Hazan• Tom Douglas’ Seattle Kitchen• The Betty Crocker Cookbook• William Morrow (now part of HarperCollins)• Barbara Kafka• Julia Child• Jacques Pépin• Emeril Lagasse• Heartland Masala by Jyoti Mukharji• Umma by Sarah Ahn and Nam Soon Ahn• American Library Association Conference• Fancy Food Show• Sisterly Love Collective• The New Making of a Cook by Madeleine Kamman• Nathan Myhrvold• Darlingside
What this episode covers
This week on Kitchen Tape, Rose and Crystal sit down with Carrie Bachman, a renowned publicist and longtime champion of cookbook authors, to talk about advocacy, trust, and the quiet power behind a book’s success. From shaping long-term author careers to navigating launches, festivals, and press cycles, Carrie shares how taste, timing, and deep belief in a project help books find their readers — and why publicity, at its best, is about stewardship as much as strategy.Mentioned in this episode:• Big Bites: Wholesome, Comforting Recipes That Are Big on Flavor, Nourishment, and Fun by Kat Ashmore• Gluten-Free Orange-Ricotta Company Cake (Kat Ashmore)• Dorie Greenspan (including Dorie’s Anytime Cakes)• Ina Garten• Marcella Hazan• Tom Douglas’ Seattle Kitchen• The Betty Crocker Cookbook• William Morrow (now part of HarperCollins)• Barbara Kafka• Julia Child• Jacques Pépin• Emeril Lagasse• Heartland Masala by Jyoti Mukharji• Umma by Sarah Ahn and Nam Soon Ahn• American Library Association Conference• Fancy Food Show• Sisterly Love Collective• The New Making of a Cook by Madeleine Kamman• Nathan Myhrvold• Darlingside
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Soft Power: Publicist Carrie Bachman on the Life of Cookbooks
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