Solopreneur strategies, shifting priorities, and setting yourself up for success for your one person business

In this episode I speak with Garrett Jestice.  Garrett is a GTM Strategy consultant and advisor for B2B startups.  Before founding Prelude Marketing, Garrett was the Chief Marketing Officer for Eddy, where he helped build a successful go-to-market strategy that boosted revenue 3x and website traffic 10x in his first 18 months in the role.  I reached out to Garrett to come on the show. He is someone who operates in a similar space and function as I do, and he wrote an open letter to himself on LinkedIn that covered some of his current thoughts on his own future in solopreneurship. If things go well, there seems to be a somewhat inevitable intersection one faces with their solo operation, which includes scenarios like: Hiring more people to grow - which puts you in whole new area essentially running an agency Niching even further and trying to become more of an expert in a single function Do nothing and continuing on the path you’re on You get the idea. Garrett was super easy to talk to. He’s a great guy with a lot of smarts, and there were moments where I felt like I was talking to the voice in my own head with how similar some of our experiences have been. It was a ton of fun, and another conversation I got a lot of lessons and value out of. And I think you will too. So here it is. Here is - Garrett Jestice.