Southwest with Rodney Abbot

from A Change of Brand · host Blake Howard / Rodney Abbot

Southwest is a much beloved brand, but in 2014 a heart-felt rebrand process caused some turbulence inside the largest domestic air carrier. Rodney Abbot, Senior Partner at Lippincott, lead the process and gives us a first hand account.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Credits: Produced by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, fact-checked by Jill Jeffries, co-written by Pamela Henman and edited by Matt Owen

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This episode is 42 minutes long.

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This episode was published on September 21, 2021.

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