EPISODE · Jun 15, 2019 · 38 MIN
Sports Destroys Its Competition - It Doesn't Make Sense to Advertise on Broadcast TV Unless It is A Live Sports Event
from The Josh Scandlen Podcast · host Josh Scandlen
If I'm an advertiser, I need to make one critical decision, reach a HUGE audience or reach a focused audience. If I want a HUGE audience, the ONLY way to do that is through advertising on Broadcast TV live sports events. However, if I want a NICHE audience, man, oh man, there is a wonderful world of options out there for you, nowadays. Why you would waste your money advertising on scripted-broadcast TV, such as say Modern Family or some other show? That simply boggles the mind. https://thebiglead.com/2019/06/12/a-party-like-its-1969-the-remarkable-resilience-of-live-sports-on-broadcast-tv/
What this episode covers
If I'm an advertiser, I need to make one critical decision, reach a HUGE audience or reach a focused audience. If I want a HUGE audience, the ONLY way to do that is through advertising on Broadcast TV live sports events. However, if I want a NICHE audience, man, oh man, there is a wonderful world of options out there for you, nowadays. Why you would waste your money advertising on scripted-broadcast TV, such as say Modern Family or some other show? That simply boggles the mind. https://thebiglead.com/2019/06/12/a-party-like-its-1969-the-remarkable-resilience-of-live-sports-on-broadcast-tv/
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Sports Destroys Its Competition - It Doesn't Make Sense to Advertise on Broadcast TV Unless It is A Live Sports Event
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