Sprint 3: How to test your ideas episode artwork

EPISODE · Jan 20, 2026 · 12 MIN

Sprint 3: How to test your ideas

from The Entrepreneurs with Ben Lehnert & Derek Lidow · host The Entrepreneurs – Ben Lehnert & Derek Lidow

Read additional material for this sprint on: www.theentrepreneurs.ioIf you’re looking for more personal support, guidance and accountability, join our membership.In this episode, Ben and Derek explain how to properly test your idea with potential customers. Until you confirm your idea for making groups of strangers very happy works, it doesn’t make sense to invest the time and money to implement it. And no idea is perfect out of the box.This is a very demanding session, but the benefits in risk reduction are immense. We first walk you through our extensive material on: Testing ideas with strangers.We then challenge you to plan, then execute and then think about and analyze the ton of information you will gain from asking open-ended questions to strangers.Come back to this sprint and its exercises as many times as you need until you feel confident in your idea.

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Sprint 3: How to test your ideas

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This episode is 12 minutes long.

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This episode was published on January 20, 2026.

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Read additional material for this sprint on: www.theentrepreneurs.ioIf you’re looking for more personal support, guidance and accountability, join our membership.In this episode, Ben and Derek explain how to properly test your idea with potential...

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