Sprint 4: Starting with the most receptive group for your idea

Read additional material for this sprint on: www.theentrepreneurs.ioIf you’re looking for more personal support, guidance and accountability, join our membership.In this episode, Ben and Derek walk you through how to figure out exactly which group of potential customers most wants what you will offer. We explain how you find the persona that will be easiest and most profitable to make super happy.Your competitive advantage comes from how much better you know a customer group than your competitor, so this is important!This sprint enables you to segment potential customers into groups, called personas, which in turn helps you more precisely target your sales and marketing efforts.