[Stage] Avner Baruch - Go To Market Strategy for Staffing Firms

<p>Sales Enablement in staffing is no longer a tactical side function, it's the engine of your entire go-to-market strategy. In this eye-opening episode, Avner Baruch (Author of Project Moneyball) shares how top staffing and recruiting firms are transforming enablement from “content dumping” into measurable impact through coaching, role practice, and feedback loops. This video will inspire you to re-evaluate your GTM systems and explore enablement through the lens of performance coaching and strategic execution.</p> <p>In This Episode:</p> <ul> <li>What Sales Enablement in Staffing really means today</li> <li>How to build a go-to-market strategy aligned with sales motion</li> <li>The hidden cost of relying solely on content (and what to do instead)</li> <li>Why role practice and feedback loops are critical for sales acceleration</li> <li>How elite teams reinforce skills—without blowing their budget</li> <li>The enablement tech stack that makes it all possible</li> <li>Avner’s Project Moneyball methodology for enabling outcomes across the customer lifecycle</li> </ul> <p>Whether you're launching a new GTM motion or trying to reverse stagnant revenue, the insights here are built to drive impact across your customer lifecycle.</p> <p>Timestamps:</p> <p>00:43 - What is sales enablement? A Moneyball analogy</p> <p>02:57 - Sales enablement in startups vs. enterprises</p> <p>03:45 - Why the best companies go beyond content</p> <p>04:55 - The economic pressure fueling enablement evolution</p> <p>06:43 - Common pitfalls: Content without context</p> <p>08:51 - Why content is only half the battle</p> <p>10:53 - The power of role practice and daily sales routines</p> <p>12:55 - Real-world staffing challenges and playbook creation</p> <p>16:29 - Why leaders avoid role practice—and how to fix it</p> <p>20:52 - Leveraging AI for sales coaching</p> <p>22:30 - Shifting outdated staffing habits</p> <p>25:12 - Consistency beats intensity in sales enablement</p> <p>27:26 - Misalignment of seller skills and roles</p> <p>31:59 - Coachability and cultural fit in hiring</p> <p>34:17 - The ideal sales enablement hire</p> <p>37:01 - Content graveyards vs. actionable insights</p> <p>41:36 - Meet Avner Baruch and Project Moneyball</p> <p>44:26 - Moneyball methodology for enablement ROI</p> <p>46:30 - Avner's favorite book: Crossing the Chasm</p> <p> </p> <p>About the Speakers:</p> <p>Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.</p> <p>As an executive GTM and Enablement leader, Avner Baruch has built and led GTM, Sales Enablement and RevOps functions from the ground up for leading Startups such as Walkme, Imperva-Incapsula, Rapyd and more notable SaaS businesses. As a consultant, member of Advisory Boards and Design Partners, he has helped entrepreneurs and scaling startups implement and reinforce their sales methodologies, fine-tune their Product-Market Fit, design, build and scale their selling motion. In 2020 he founded Project Moneyball (a GTM consulting firm) to help early-stage startups and scaling businesses overcome growth challenges. He is a certified sales trainer holding a B.Eng with Honors in Electrical Engineering &amp; Physics from Coventry University (UK) and the Max Planck Institute (France).</p> <p> </p> <p>Offers Heard in this Episode:</p> <p>30 minutes of strategic marketing consultation with Brad Bialy: <a href='https://bit.ly/Bialy30'>https://bit.ly/Bialy30 </a></p> <p>Special Offers! Our Best Savings of 2025: <a href='https://bit.ly/bialyoffer'>https://bit.ly/bialyoffer</a></p> <p>What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. TRICOM doesn't just support you, they set you up to soar. Visit <a href='https://www.TRICOM.com'>https://www.TRICOM.com</a> to learn more. </p>