Startup Marketing

On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are: - What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reaction to economic challenges or a permanent evolution in marketing practices? - If this is a shift …what can big brands learn from the startup approach? - How can big brands ensure innovation without losing sight of their core brand values? - Agility would be one area you might highlight that larger brands could learn from startups but what impact could agile marketing strategies have on the internal culture of large organizations? Both positive and negative? - How do you approach building and maintaining customer relationships as a new brand and given that you have less data or history with a customer are there any learnings that would be relevant for bigger brands. - How important is leadership in driving the transition towards a more agile marketing approach within large organizations? If you want to reach out with XY do connect via LinkedIn: https://www.linkedin.com/in/xymktg/