Startups that Find Demand vs. 'Conjure' Demand

What this episode covers

Blog post on Rob's Substack: https://howtogrow.substack.com/ In this episode, Rob digs into the difference between Conjuring Demand (where a founder has an idea of how the world should work) vs. Finding Demand (where buyers are trying to accomplish something and pull products that help them solve that). He touches his perspective on startups like Clay and Drift, and how he takes a "Demand"-based perspective to think about startups from outside-in (or in pitch decks). ----Rob's website: www.robsnyder.orgConnect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/

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Frequently Asked Questions

How long is this episode of The Physics of Startups?

This episode is 42 minutes long.

When was this The Physics of Startups episode published?

This episode was published on September 12, 2025.

What is this episode about?

Blog post on Rob's Substack: https://howtogrow.substack.com/ In this episode, Rob digs into the difference between Conjuring Demand (where a founder has an idea of how the world should work) vs. Finding Demand (where buyers are trying to accomplish...

Can I download this The Physics of Startups episode?

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