Steal This Copywriting Playbook That Makes MILLIONS (with John Doherty) | Ep 39

"Great writing starts from a great brief, which starts from great strategy."👉🏻 Want a 3-step action plan to help scale your SaaS?Book a FREE growth session (https://www.saasacademy.com/scalenow?...)Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars.Timestamps00:00 The Importance of Strategy and Briefs in Great Writing05:44 Finding the Right Pricing Model for Agencies06:13 The Key to Entrepreneurial Success09:07 Managing Performance and the Person19:23 The Power of Storytelling and Vivid Language in Writing22:50 Crafting Captivating Headlines25:17 Effective Call-to-Action Language33:10 The Importance of a Great Brief and Strategy34:57 Hiring and Managing Writers36:45 The Value of Paid Test Projects38:06 The Misconception of Ready-to-Publish Content41:36 The Cost of Hiring Writers43:03 When to Hire a Dedicated Writer44:22 The Role of a Marketing Manager in a Small SaaS Company48:37 Budgeting for Marketing50:03 The Need for a Cash Buffer53:19 The Significance of Gross Profit in Pricing Decisions54:42 The Drawbacks of Hourly Pricing55:12 The Benefits of Project-Based Pricing57:30 Using Pricing as a Funnel Filter01:03:07 Considerations for Offering Services in a SaaS Business--Check out John on:➤ Twitter: https://x.com/dohertyjf➤ Website: https://editorninja.com/➤ Personal Website: https://www.johnfdoherty.com/➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/Check out SaaS Academy on:➤ YouTube/ @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)