Stephanie Clark of Havas Red on Modern PR, Influencer Marketing & Building Global Brands

In this episode of Pitch & Tell, Robyn Patterson sits down with Stephanie Clark, Executive Vice President at Havas Red, for an inside look at how public relations has evolved from traditional media outreach into culture-driven storytelling powered by influencers, experiential marketing, podcasts, and digital media.Stephanie shares her journey from Arizona State’s Walter Cronkite School to helping launch the Phoenix office of Havas Red and eventually leading campaigns for nationally recognized consumer brands across beauty, hospitality, food & beverage, tech, and lifestyle.The conversation dives into:• How PR has changed over the last decade • Why influencer marketing now plays such a major role in campaigns • What brands need to do to actually stand out today • The impact AI is having on communications and media • The difference between local PR and national brand strategy • Behind-the-scenes stories from working with Patrón, Coachella, Heidi Klum’s Halloween party, and more • Why relationships still matter in a rapidly changing industryFollow Mack Media Relations: @mackmediarelationsFollow Robyn Patterson: @robynmpat