EPISODE · Nov 19, 2025 · 14 MIN
Steve Cela on why you can't fix what you can't see
from HME News in 10 · host HME News
Welcome to a special episode of HME News in 10 sponsored and developed by Strategic Office Support (SOS). Today’s guest is Steve Cela, CEO of SOS. He joins HME News in 10 to expose the invisible workflow leaks quietly draining revenue from even the best HME providers. His message is clear: It’s not staffing or reimbursement holding you back - it’s the leaks you can’t see. In this episode, Cela encourages providers to embrace: Visibility; Automation; and Operational discipline. As Cela puts it, “Change is a heavy lift, but the market is moving fast. The next five years will separate the winners from the watchers.” Hosts: Liz Beaulieu Theresa Flaherty Guest: Steve Cela
What this episode covers
Welcome to a special episode of HME News in 10 sponsored and developed by Strategic Office Support (SOS). Today’s guest is Steve Cela, CEO of SOS. He joins HME News in 10 to expose the invisible workflow leaks quietly draining revenue from even the best HME providers. His message is clear: It’s not staffing or reimbursement holding you back - it’s the leaks you can’t see. In this episode, Cela encourages providers to embrace: Visibility; Automation; and Operational discipline. As Cela puts it, “Change is a heavy lift, but the market is moving fast. The next five years will separate the winners from the watchers.” Hosts: Liz Beaulieu Theresa Flaherty Guest: Steve Cela
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Steve Cela on why you can't fix what you can't see
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