EPISODE · Jun 9, 2026 · 4 MIN
Sticker album fever sweeps Latin America ahead of World Cup kickoff
from The World: Latest Stories · host Manuel Rueda
As the World Cup approaches, one tradition is taking over schoolyards and city plazas across Latin America: the Panini sticker album. The albums started in 1970, and now bring people from different walks of life together, while generating a profitable trade for street vendors, who will re-sell rare stickers of star players like Lionel Messi or Cristiano Ronaldo for up to $200. From Bogota, Colombia, Manuel Rueda reports.
What this episode covers
As the World Cup approaches, one tradition is taking over schoolyards and city plazas across Latin America: the Panini sticker album. The albums started in 1970, and now bring people from different walks of life together, while generating a profitable trade for street vendors, who will re-sell rare stickers of star players like Lionel Messi or Cristiano Ronaldo for up to $200. From Bogota, Colombia, Manuel Rueda reports.
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Sticker album fever sweeps Latin America ahead of World Cup kickoff
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