Stop being a supplier, start being a partner: Tamara Giménez on escaping the coworking commodity trap

In the increasingly crowded flexible workspace market, the biggest risk is becoming interchangeable—a commodity. So how do you build a business that can't be easily replaced? According to Tamara Giménez, founder of the 15,000m² Teamworks Coworking empire, the answer is simple but profound: stop being a supplier and start being a partner. In this powerful conversation with host Marc Navarro, Tamara breaks down the philosophy that has been the engine of her incredible growth. She reveals how this mindset led her to make a bold decision during the 2020 lockdown—sharing the financial burden with her members—which resulted in unprecedented loyalty and success. This isn't just a success story; it's a strategic guide to building a resilient, high-value coworking brand in any market. Tune in to discover: The partnership philosophy: What it truly means to move from a transactional relationship to a collaborative one with your members. The ultimate case study: How the "partner" mindset guided Teamworks through the pandemic, turning a potential catastrophe into a competitive advantage. Beating the commodity trap: Actionable strategies to differentiate on service and flexibility when everyone else is competing on price. Winning high-value clients: How to embody partnership to attract and retain large companies with complex needs. If you're ready to transform your member relationships and build a more sustainable business, this episode is your blueprint. Find out more: Guest: Tamara M. Giménez Tamara M. Giménez on LinkedIn: https://www.linkedin.com/in/tamara-m-gimenez/ Teamworks website: https://teamworkscoworking.com/ Forbes feature: Read about Teamworks' $2.5M journey Host: Marc Navarro Website: https://marcnavarro.com/en/ LinkedIn: https://www.linkedin.com/in/marcnavarro/ Producer: Spacebring coworking space management software Learn more and book a demo today!