EPISODE · Mar 11, 2026 · 55 MIN
Stop Building Portfolios. Start Building Project Stories. (feat Joe Toscano | Service Stories)
from Beyond the Bid | Practical AI for Builders · host GO First
Your crews take photos and write daily logs every day. That content just sits there. Joe Toscano built the system that turns it into leads automatically.Try Service Stories free for 30 days (90-day performance guarantee): https://www.servicestories.comMost contractor websites are glorified photo albums. Prospects scroll through for 8 seconds and bounce. Joe Toscano left a consulting career at Google, ran his family's auto shop from $3M to $11M as COO, and built the platform that turns your completed work orders into AI-optimized content automatically. This is the conversation most builders don't know they need to hear yet.Joe breaks down why photo galleries prove you did the work but don't close the deal. The full story, why the homeowner came to you, what your crew solved, and how it turned out, is what converts. Project story pages convert at nearly 6x the rate of standard contractor websites and keep visitors engaged 2x longer.But here's the bigger shift most $3M+ builders are missing: over 2.5 billion AI search queries happen every week. ChatGPT, Google AI Overviews, Claude, and Gemini are recommending contractors to homeowners right now. If your best project lives inside CompanyCam or JobTread and never makes it to your website, AI can't cite you. You're invisible to the fastest-growing discovery channel in existence. Joe walks through how to fix that, including a live demo where he goes from zero to a full week of published content in under 30 minutes.If your website is still just a photo gallery, this might be the most important conversation you watch this year. Your competitors won't tell you this. Joe Toscano just did.OTHER JOE TOSCANO RESOURCES 🔗* Try Service Stories (30-day free trial): https://www.servicestories.com* Read Joe's book "Automating Humanity": https://www.amazon.com/Automating-Humanity-Joe-Toscano/dp/1576879208* Watch Joe's TEDx Talk: https://www.youtube.com/watch?v=zDboy_RMaXk* Connect with Joe on LinkedIn: https://www.linkedin.com/in/realjoetoscano* Watch Netflix's "The Social Dilemma": https://thesocialdilemma.com🎯 Get in Touch with Beyond the BidInstagram: @beyondthebidLinkedIn: Beyond the BidWebsite: beyondthebid.coEmail: [email protected]
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Stop Building Portfolios. Start Building Project Stories. (feat Joe Toscano | Service Stories)
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