EPISODE · Mar 7, 2026 · 2 MIN
Stop Ignoring Your Back Catalog (How to Revive Dead Episodes)
The "News Cycle" Mentality: * Why treating your podcast like a weekly newspaper devalues your past work.Topical vs. Evergreen Content: * If an episode solves a specific problem (e.g., "How to fix a microphone"), it is just as valuable today as it was a year ago.The Internal Linking Strategy: * Borrowing SEO tactics from bloggers. How to deliberately design your new episodes to point listeners back to your old episodes.The "Call-Back" Technique: * How to casually drop episode numbers in conversation (e.g., "We did a deep dive on this back in Episode 14...").Crucial Rule: Put the direct link to the referenced episode in your show notes.The Social Media Loop: * Why you should stop promoting "New Episode" and start promoting "A Great Episode."How to cycle your evergreen back catalog through your social media feeds automatically.
What this episode covers
The "News Cycle" Mentality: * Why treating your podcast like a weekly newspaper devalues your past work.Topical vs. Evergreen Content: * If an episode solves a specific problem (e.g., "How to fix a microphone"), it is just as valuable today as it was a year ago.The Internal Linking Strategy: * Borrowing SEO tactics from bloggers. How to deliberately design your new episodes to point listeners back to your old episodes.The "Call-Back" Technique: * How to casually drop episode numbers in conversation (e.g., "We did a deep dive on this back in Episode 14...").Crucial Rule: Put the direct link to the referenced episode in your show notes.The Social Media Loop: * Why you should stop promoting "New Episode" and start promoting "A Great Episode."How to cycle your evergreen back catalog through your social media feeds automatically.
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Stop Ignoring Your Back Catalog (How to Revive Dead Episodes)
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