Stop. Think. Then Start: What It Really Takes to Open a Funeral Home episode artwork

EPISODE · May 7, 2026 · 11 MIN

Stop. Think. Then Start: What It Really Takes to Open a Funeral Home

from Two Guys and A Question · host Danny Jefferson and Alan Creedy

If the thought has ever crossed your mind, “I want to start my own funeral home, but where do I even begin?” this episode tackles that question head-on. Danny Jefferson and Alan Creedy break down the high-risk nature of launching a new firm and the critical "stop and think" moment every entrepreneur needs before diving in. In this episode, we cover:The Reality Check: Assessing local competition and identifying a niche that isn’t being served.Startup Capital: Why you may need between $150,000 and $200,000 in liquid capital to survive the first few years of "burning money".Facilities & Innovation: Why renting a storefront or converting an old bank building into an event center is often smarter and more flexible than building a traditional $5,000+ sq. ft. mortuary.Marketing & Reputation: The "sweat equity" strategy for building a brand from scratch when you don't have an advertising budget.Whether you are looking at small-town markets or mid-sized cities, this conversation offers a realistic and encouraging look at what it takes to build a smarter path forward in funeral service. Remember: You can do it, and we can help!#FuneralService #Deathcare #Entrepreneurship #SmallBusiness #FuneralHomeStartup #TwoGuysAndAQuestion #BusinessStrategy #NewMortuary #JAndCAdvisors

If the thought has ever crossed your mind, “I want to start my own funeral home, but where do I even begin?” this episode tackles that question head-on. Danny Jefferson and Alan Creedy break down the high-risk nature of launching a new firm and the critical "stop and think" moment every entrepreneur needs before diving in. In this episode, we cover:The Reality Check: Assessing local competition and identifying a niche that isn’t being served.Startup Capital: Why you may need between $150,000 and $200,000 in liquid capital to survive the first few years of "burning money".Facilities & Innovation: Why renting a storefront or converting an old bank building into an event center is often smarter and more flexible than building a traditional $5,000+ sq. ft. mortuary.Marketing & Reputation: The "sweat equity" strategy for building a brand from scratch when you don't have an advertising budget.Whether you are looking at small-town markets or mid-sized cities, this conversation offers a realistic and encouraging look at what it takes to build a smarter path forward in funeral service. Remember: You can do it, and we can help!#FuneralService #Deathcare #Entrepreneurship #SmallBusiness #FuneralHomeStartup #TwoGuysAndAQuestion #BusinessStrategy #NewMortuary #JAndCAdvisors

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Stop. Think. Then Start: What It Really Takes to Open a Funeral Home

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This episode was published on May 7, 2026.

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If the thought has ever crossed your mind, “I want to start my own funeral home, but where do I even begin?” this episode tackles that question head-on. Danny Jefferson and Alan Creedy break down the high-risk nature of launching a new firm and the...

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