Stories That Matter: How To Become a Recognized Leader in Your Industry

As an entrepreneur, leader or expert one of the most important things is gaining visibility and growing your authority, credibility and visibility as the go to expert in your field.  One of the best ways to do this is by being published in the media. But this isn't easy. In fact with the move to digitalised media, popular publications, including newspapers are selling space to be published for a hefty fee.  Regardless of how notable you are…being published comes at a price.  In this week's episode of the Impact Through Voice podcast, I talk with Nousheen Mukhtar, an serial entrepreneur and PR expert based out of Dubai, about the importance of storytelling, women empowerment, and fostering visibility for leaders and entrepreneurs.  Nousheen shares her journey from being a writer to managing multiple businesses focused on PR, event organization, and publishing. We talk about the challenges faced by new entrepreneurs to be seen, the role of print media in 2024, and strategies for personal branding and increased visibility.  Nousheen offers everyone the opportunity to gain more visibility through print media, social and speaking engagements.  Tune in to learn how to be seen and heard.   Here's what you will learn... 02:15 Nousheen's Journey from Writer to Entrepreneur 03:10 Empowering Women and Supporting Innovation 05:42 Navigating Business Challenges and Pivoting 09:58 Building Communities and Defining the Ideal Customer 12:20 Creating Visibility for Entrepreneurs 20:20 Leveraging Media and Social Media for Personal Branding 21:53 The Authority of Print Media 23:48 The Enduring Appeal of Print Media 24:19 Global Clientele and Print Media's Prestige 25:02 The Tangibility of Print and Its Impact 25:35 Launching StyleFemina Magazine 27:35 Balancing Gender Representation in Media 28:18 Introducing Impactpreneur Magazine 30:12 Empowering Entrepreneurs Through Public Speaking 33:19 Challenges in Media Recognition 40:11 Creating Your Own Media Platform 41:49 The Importance of Storytelling Visit our podcast page and subscribe so you don't miss any future episodes www.lisahugo.com/podcast Full shownotes can be found here: www.lisahugo.com/34