Story Behind the Choking Sign: Fish Cheeks with Lia Kantr...

What this episode covers

A choking safety sign as art? In this episode, illustrator Lia Kantrowitz and creative director Jessica Saesue discuss their work on the custom choking sign for Fish Cheeks, a contemporary, seafood-focused Thai restaurant in New York. Their creative relationship began at VICE nearly a decade ago and now extends to teaming up on branding projects for not only Fish Cheeks, but also 55 Hospitality’s other culinary ventures! Lia and Jessica share how they interpreted the flexible regulatory language describing choking safety signage to decide on the layout and artistic style of the Fish Cheeks custom sign. They also discuss the connections and boundaries between designer, illustrator, and creative director roles within hospitality, educational institutions, and the real world. This conversation confirms that there is so much more to these signs than meets the eye; they actually hold the stories of the New Yorkers who create them. Lia Kantrowitz: liakantro.com Jessica Saesue: jessicasaesue.com For more information: rheakapur.info and culturalfingerprints.com

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How long is this episode of Cultural Fingerprints?

This episode is 45 minutes long.

When was this Cultural Fingerprints episode published?

This episode was published on March 13, 2026.

What is this episode about?

A choking safety sign as art? In this episode, illustrator Lia Kantrowitz and creative director Jessica Saesue discuss their work on the custom choking sign for Fish Cheeks, a contemporary, seafood-focused Thai restaurant in New York. Their creative...

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