Storytelling for Impact: Three Steps for Growing Your Influence

Learn more about storytelling online at Cornell: The Media Strategy for Policy and PR Cornell Certificate Program  Check out the Executive Master of Public Administration (EMPA) program at the Brooks School Mark’s Newsletter “One for the Week” In this Keynote, Mark Bayer, Visiting Lecturer at Cornell Brooks School of Public Policy and former U.S. Senate Chief of Staff, reveals insider strategies for crafting compelling, memorable stories that influence key stakeholders in your professional ecosystem. Drawing from 20 years of experience writing powerful narratives, persuasive speeches, and media pitches at the highest levels of U.S. government, Mark shares proven techniques you can use to elevate your own presentations and achieve high-priority goals. Mark will guide you through the storytelling process, from identifying the most impactful content to mastering narrative sequence and stylistic elements. You will discover what to include, what to leave out, and how to harness both the art and science of storytelling to enhance your influence. Since leaving Capitol Hill, Mark has served as a two-time keynote speaker for Harvard Medical School's orientation, delivered workshops for major scientific societies, and hosts the "When Science Speaks" podcast — ranked among the top 5% most popular podcasts globally by Listen Score, the Nielsen ratings for podcasts. His work has appeared in The New York Times, Forbes, The New Yorker, Barron's, Science, Teen Vogue, and other media outlets. Follow eCornell on YouTube, Facebook, Instagram, LinkedIn, TikTok, and X.