Strategies for Boosting Yield and Building Relationships

Just as the higher education enrollment marketing landscape has evolved so has the yield process, when admitted students chose to become enrolled students. But what remains key in converting is building relationships with prospective students. This Innovating Enrollment Success episode explores proven strategies for improving yield in today’s higher education marketplace. Paskill experts Dave Black, vice president of market research and consulting, and Dana Evans Amberge, senior consultant of enrollment and marketing, delve into how recruiters can make the most impact to improve yield right now.This episode addresses: ·       adapting to changing circumstances, like FAFSA·       understanding students’ choices among enrolling at your institution·       balancing AI and new technologies with the human element of recruiting·       having consistent messaging and delivering on promises to build trust·       understanding the needs and backgrounds of diverse students·       the fundamental skills and competencies needed to be an effective recruiter·       why on-campus professional development for admissions teams worksDana Evans Amberge is on LinkedIn. Dave Black is on LinkedIn.