EPISODE · Jan 8, 2024 · 35 MIN
Streamlining and Optimizing the Content Supply Chain, with Gloria DeCoste, Director of Omni-channel Marketing at Nestle USA
from Unpacking the Digital Shelf · host Digital Shelf Institute
From her perch as Director of Omni-channel Marketing at Nestle USA, Gloria DeCoste leads a small but mighty team managing over 300 channels in the daily battle to win the digital shelf. Gloria joins the podcast to describe the mindset, process, and intense cross-functional collaboration required to get baby SKUs to market and make ‘em fly with a focus on everything that her and her team does is in service of delivering great consumer experiences
What this episode covers
From her perch as Director of Omni-channel Marketing at Nestle USA, Gloria DeCoste leads a small but mighty team managing over 300 channels in the daily battle to win the digital shelf. Gloria joins the podcast to describe the mindset, process, and intense cross-functional collaboration required to get baby SKUs to market and make ‘em fly with a focus on everything that her and her team does is in service of delivering great consumer experiences
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Streamlining and Optimizing the Content Supply Chain, with Gloria DeCoste, Director of Omni-channel Marketing at Nestle USA
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