Successful Esthetics 👩‍💻 without Social Media

Pam Pannacci, an esthetician and former flight attendant, shares her journey in the esthetics industry. She discovered her interest in esthetics after struggling with acne and receiving a facial that helped her skin. She attended esthetic school in New York City and later moved to California. Pam initially worked as a flight attendant while building her esthetics business. She focused on a niche, specializing in acne treatment, and found success by dedicating herself to helping clients with their skin. Pam also discusses the importance of identifying your target clientele and creating a client avatar. She highlights the shift towards more holistic approaches and whole-body treatments in the esthetics industry. In this conversation, Pam and David discuss the shift towards a more holistic approach in the skincare industry, particularly in the treatment of acne. They highlight the need for education and awareness about alternative treatments and the over-prescription of antibiotics and Accutane. Pam emphasizes the importance of staying connected with clients and providing ongoing education through newsletters. They also debunk the myth that 'clean' products are always acne-safe. Pam shares her challenges with social media and influencers, and David emphasizes the power of touch and the human connection in the aesthetic industry. They conclude by discussing the future of esthetics and the importance of having a website as a home base for clients.