Supreme Court Weighs Coffee vs Soda Trademark | US News

The Supreme Court is now weighing a high-stakes trademark showdown between coffee brand Rise Brewing and PepsiCo, after a lower court initially sided with Rise over Pepsi’s “Mtn Dew Rise” energy drink — a name Rise claimed was confusingly similar and a market sabotage attempt. Pepsi quickly pivoted to “Mtn Dew Energy” and later pulled the drink entirely, but the legal battle raged on. An appeals court overturned the original ruling, finding the brands’ differences outweighed similarities and that “Rise” was too closely tied to coffee to be a strong trademark. Now, Rise Brewing is pushing to the Supreme Court, arguing that whether their trademark is strong enough should be decided by a jury — not a judge — citing precedent from other courts. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/7a300661aa88e111