Suresh Sethi (Protean eGov) | Branding the Tech Backbone of Aadhaar

from The 4outh Era of Branding · host chlorophyll brand and communications

Episode 2 of the chlorophyll Podcast features Kiran Khalap in conversation with Suresh Sethi, MD & CEO of Protean eGov Technologies. Protean eGov has powered India’s biggest digital infrastructures including Aadhaar and TIN. But how did it break free from being perceived as a government body and carve out a unique identity? Key Insights: - Branding challenges of public tech organizations - Balancing innovation with credibility - Lessons from Protean’s transformation journey 🎧 Tune in to uncover how branding can power India’s digital backbone.

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This episode is 27 minutes long.

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This episode was published on July 16, 2024.

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