Survival lessons for the world of wine from one of its leading business operators

David Dearie is the CEO who while at Treasury Wine Estates took Penfolds to China. He's worked the globe across wine, beer and spirits, and was more recently the CEO of St Michelle Wine Estates, one of the top 5 US wine produces. Here talks about the challenges and opportunities facing wine around the world.In this episode of Oliver onWine, Jeremy Oliver talks with David Dearie about the key issues facing modern wine producers and the kind of adaptations wine needs to make to remain relevant and profitable.In this conversation, David talks about:– Creating Treasury Wine Estates out of Foster’s Wine– The headwinds facing the wine industry– How much of this is cyclical? And how much structural?– Are winemakers making wine for themselves or their customers?– What kind of support should governments be giving their wine industries?– How wine companies can adapt to consumer changes– What triggers consumer behaviour in wine?– Does the wine industry need to be more creative?– How Penfolds captured China– Low and non-alcoholic wines – is there a future?– Are sustainably produced wines sustainable in the marketplace?– Is consolidation likely to help Australian wine?– How important is it for brands to state what they stand for and stick to it?👉 Subscribe for more interviews: https://www.youtube.com/channel/UCFY6PK_Q_OaU3zKg5SCi2qA👉 Join Oliver onWine: https://olivers-wines.com.au/podcast