Sustainability is Bullsh*t, with Kasper Bjørkskov

Send us Fan MailIn this episode we chat with activist and former architect Kasper Benjamin Reimer Bjørkskov as he shares his journey from major architecture studios to founding No Objectives, a nonprofit using design, marketing, and policy interventions to turn 'minority rights into majority action'.We dig into playbooks that move the needle: a municipal carbon budget calculator that treats emissions like money, so councils can plan within science‑based limits; Denmark’s (beautifully designed!) Reduction Roadmap, which rallied companies to demand binding caps aligned with the Paris Agreement; and a new method to quantify offsite biodiversity loss in supply chains, paired with obligations to restore the areas harmed. Along the way, Casper makes the cultural case for aesthetics as strategy. If the next economy looks worse, people will resist it. If it looks and feels better, the centre follows.The heart of the conversation challenges language that has lost meaning. In a degenerative system breaching planetary boundaries, nothing is “sustainable” in isolation. Sustainability is an outcome, not a pathway. Regeneration is the work: restoring living systems while deepening democracy and shifting power over production. Listen in and if this episode sparked new thinking, follow the show, share it with a friend who cares about climate and culture, and leave a review to help others find us! Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.