T-25-006 : Yohan Jacob - Consumer Electronics Buyer to Retail Channel Product Launcher

In this episode of TRADEOFFS we connect with Yohan Jacob, Founder and President at Retail Bound, the largest retail channel management consultancy in North America. Yohan and his team help brands launch and scale their products into the top retailers across the continent.Drawing from over thirty years of experience, Yohan shares his insights about helping brands navigate the complexities of retail partnerships, post-purchase customer support, the Consumer Electronics Show (CES), and common pitfalls to avoid. For more information on Yohan and Retail Bound: https://retailbound.comAdditional Links:    Retail Bound Accelerator    Retail Bound: Learn How to Sell Your Products to Retailers, 2nd EditionFor more information on the podcast, check out https://tradeoffs.fm