Tales : Communication Plans

How often are communication plans and press releases well-thought out vs. piss-poor? Especially during these uncertain times, people want to hear more from their leaders - no matter how plain that leader’s Zoom background looks. 

That said, if that leader shares lies, blunders and insensitive comments, most people want to hear much much less. 

How critically do you consume leadership communications? Do you often triangulate what you hear or read? Whether the subject is about return to work, or addressing a PR crisis, leaders can either pivot based on new information and more forward, or stay wrong and strong in their messaging.