Talking Content Creation and Marketing with Zach Hill

Zach Hill, content creator and marketer at TCM Academy and TCM Security, joined Philip Wylie on the Philip Wylie Show to discuss the significance of content creation and marketing in the cybersecurity industry. Hill emphasized that content creation is about helping the community by providing unique perspectives on cybersecurity topics. He highlighted the importance of social engineering, which hasn't changed in the last 24 years. Hill shared his transition from web development and search engine optimization to infrastructure and YouTube. Hill and his colleague, Heath, recently released a course, Practical Career Ready Professional, which teaches soft skills, technical skills, marketing skills, branding skills, and other skills necessary for success in the industry. Hill emphasized the need to be involved in social networks and put oneself out there, sharing success stories of individuals who found new or better employment through social networks. Hill stressed that soft skills are often overlooked but can give individuals an edge over their peers. Companies are starting to realize the value of video content creation and social media marketing and are using it as a cheaper form of advertising. Hill's YouTube channel started as a way to help people, and he never expected it to evolve the way it did. He shared a personal experience of how social media and networking can lead to job opportunities. Hill advised that finding a purpose for content creation is key, and recording the first video is always tough, but it is necessary to start somewhere. The value of providing genuine content to help people is crucial, and it can lead to a more solid brand and wider acceptance. Hill's goal is to see people succeed and do better than him, and he encourages individuals to never give up and take the first step. Zach's social media, website, and YouTube: https://www.linkedin.com/in/iamnerdy/ https://www.youtube.com/itcareerquestions https://iamnerdy.net/