Taras Kravtchouk: America, Art, Motorcycles & Sustainability

This week on CleanTalk, Director/Producer Luke Harmer takes a trip across the pond to visit Taras Kravtchouk, founder & head of design at Tarform, a luxury electric motorcycle company based in Brooklyn, New York. Taras is a remarkable artist, engineer and entrepreneur who's European background laid the foundations for a fascinating contribution to the sustainability discourse in the USA later in life.Unpacking everything from the psychology of product design, to the USA's energy & environmental narrative, you'll get an insightful glimpse into one of the most notable case studies of sustainable product development New York has to offer.Enjoy!To connect with Taras on Linkedin: https://www.linkedin.com/in/taras-kravtchouk-2a702169/Reinvent your mobility lifestyle with a Tarform Motorcycle: https://www.tarform.com/Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/____________________CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for companies across renewable energy value chains. To find out more about how we can help you, visit: www.harmervisuals.comMany thanks to...- Tarform for providing space for the recording session____________________Chapters for today's episode:00:00-02:08 - Intro02:08- 04:06 - Taras’ early life04:06-05:32 - Intro to motorcycles05:32 -07:42 - Product Design Pyschology07:42-09:49 - Learning mechanics & customising09:49-11:41 - Joining a community in NYC11:41- 14:30 - First commissioned bike build14:30-19:33 - Tarform’s origins19:33-21:43 - Designing Tarform’s bikes 21:43-25:32 - The importance of sustainability25:32-30:07 - The USA’s sustainability discourse30:07-32:28 - Understanding luxury sustainability32:28-35:00 - Market uptake challenges35:00-36:40 - Who’s Tarform for?36:40-37:56 - Lewis Hamilton37:56-40:12 - Sustainability & the future of art40:12-41:11 - What’s next for Tarform?41:11-41:30 - Outro Hosted on Acast. See acast.com/privacy for more information.