Target Fewer, Win Bigger: The Strategic Account Method | TFOS E22

If your “ABM” is just targeted demand gen, you’re leaving revenue on the table. Kristina Jaramillo breaks down a true account-based approach—a cross-functional, revenue-owned motion that prioritizes stage progression, win rates, deal size, expansion, and churn reduction. We cover building predictive ICPs (beyond revenue/headcount), crafting 1:1 content that speaks to a “party of one,” aligning sales, marketing, CS, and product, and the right metrics to prove business impact. Includes a real enterprise case study and a practical monthly operating rhythm.Connect with Kristina Jaramillo https://www.linkedin.com/in/kristinajaramillo/ https://www.personalabm.com/Connect with Rick Smith https://www.linkedin.com/in/rick-smith-094b29bConnect with Conquer https://conquer.io/