Tazeem Jamal – Yesology – The Art & Psychology Behind Client Decisions

In this episode, Gael sits down with master aesthetician, award-winning spa business coach, and Retail Sales Catalyst Tazeem Jamal to explore why clients say yes, why they say no, and how service providers can communicate in a way that feels natural, ethical, and aligned. With more than 30 years in the industry, Tazeem has coached estheticians and spa owners around the world to build profitable, confident, client-centered businesses. Whether you’re a massage therapist, esthetician, or wellness practitioner, this conversation reframes retail and rebooking as extensions of care—not sales scripts or pressure tactics. If you’ve ever felt awkward talking about home care, struggled to rebook clients, or wished you felt more confident recommending what they genuinely need, this episode is a must-listen. Tazeem is an Amazon bestselling co-author, international speaker, industry influencer, and marketing mentor. Known for her signature approach “Yes-ology,” she teaches healers how to communicate recommendations with clarity, service, and heart. Key Topics Covered The origin of “Yes-ology” and why the word yes matters Why practitioners struggle with retail, rebooking, and recommendations How to seed service and product conversations naturally Shifting from “selling” to “serving” Building trust, clarity, and desire (the three pillars of Yes-ology) Using scripts without sounding scripted Memorable Insights • Rebooking and retail are forms of client care—not pressure or sales • Clients want solutions, not guesswork; recommendations build trust • “No” isn’t personal; it often means “not right now” • Seeding throughout the visit makes the final recommendation effortless • You can be a healer and financially strong—they go hand in hand Resources Mentioned 💆🏻‍♀️ Tazeem’s coaching programs for estheticians and spa professionals 👉 https://payhip.com/TJSpaBizCoach  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!