TechBBQ '25 Episode 8: Why Data is King: Scaling Subscription Businesses with Fenerum

Recorded live from the buzzing floor of Tech BBQ 2025, this episode features Malthe, co-founder of Fenerum—a platform redefining how subscription-based businesses manage billing, data, and cashflow.Malthe shares his unconventional journey: from studying law to building and losing a call center business, and ultimately turning that failure into the foundation for something bigger. What started as frustration with managing subscriptions and unreliable financial data became the spark behind Fenerum.We explore:Why most SaaS companies don’t actually know their real numbersThe hidden dangers of fragmented tools (Stripe, accounting systems, Excel)How poor data leads to bad decisions—and lost growthThe importance of retention, churn analysis, and cohort insightsWhy cashflow—not growth—is what kills most startupsThe challenge of scaling fintech products across different markets and regulationsMalthe also shares how Fenerum is tackling these problems by combining billing, payments, accounting integrations, and advanced reporting into one unified system—giving founders full control and confidence in their data.This is a must-listen for SaaS founders, operators, and anyone building in fintech or subscription-based business models.