Technologist Gary Adcock on the State of the Industry, Production Solutions, AI, & More

In this episode, we welcome Gary Adcock, a longtime industry technologist and veteran production professional. In our chat, Gary shares insights on the most-innovative solutions for production and post — including cameras, lights, lenses, camera support, software, and more. In addition, he dives deep into AI’s impact on filmmaking workflows, the state of the industry, and his predictions for 2026. The Making Of is presented by AJA:ICYMI: AJA’s biggest product releases in 2025From multi-channel HD and 4K/UltraHD IP video solutions, to Mini-Converters for bridging between resolutions, connectivity types, protocols, and codecs, a Mini-Converter frame, and a high-capacity 12G-SDI router, AJA announced several new products in 2025 that address emerging workflow needs across broadcast, production, post, and proAV.Get the full rundown hereShoot. Store. Secure. Smile.The OWC Guardian is a bus‑powered, portable NVMe SSD featuring 256‑bit AES OPAL hardware encryption and a color touch‑screen for intuitive, secure access. With up to 1,000 MB/s real‑world transfer speeds, platform‑agnostic operation (Mac, PC, iPad Pro), and a rugged anodized aluminum enclosure, it’s built to protect audit‑sensitive media and projects anytime, anywhere.Explore hereInsights on the Cinematography of “A House of Dynamite”: ZEISS Special:Save 25% on ZEISS Nano PrimesThere’s a whole world of exceptional moments to be captured out there. Make sure you are prepared and save big during this ZEISS special event! Save up to $6,400 off the list price on select ZEISS Nano Prime lenses. Explore hereMeet Stream Deck Studio:Meet Stream Deck Studio, the ultimate control surface designed for professional broadcast and live production environments. Built on the iconic Elgato hardware and powered by Bitfocus software, it offers a hyper-customizable experience that simplifies even the most complex workflows. With compatibility across hundreds of devices from the industry’s top vendors, Stream Deck Studio gives you complete command over your production setup, making it easier than ever to create seamless, high-quality broadcasts. Call Videoguys at 800-323-2325 to learn more and take your production control to the next level today!Browse herePodcast Rewind:Dec. 2025 - Ep. 111…Advertise in this newsletter and reach 250K filmmakers, TV, broadcast and video professionals each week. For more information, please email [email protected] Get full access to The Making Of at themakingof.substack.com/subscribe