Teil 10 - Prepared for tomorrow.

Wenn der Kern einer Marke stimmig und gut definie…

An episode of the Brand Driven Progress podcast, hosted by Hans-Christian Schwingen, titled "Teil 10 - Prepared for tomorrow." was published on September 22, 2020 and runs 14 minutes.

September 22, 2020 ·14m · Brand Driven Progress

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Summary

Wenn der Kern einer Marke stimmig und gut definiert ist, kann sie flexibel auf Entwicklungen reagieren, ohne jedesmal an ihren Grundfesten zu rütteln. Eine zukunftstragfähige Markenstrategie schafft es, dass die Marke als wertvolle Begleiterin in der Veränderung angenommen wird. Aber: Industriegrenzen verwischen mehr und mehr, Wettbewerbsumfelder greifen ineinander über. Je weniger Marken exklusiven Einfluss auf die Kundenkontaktpunkte haben, desto flexibler muss das Markendesign sein. Im Markenauftritt sind smarte Wege der Differenzierung zu finden, um weiterhin sichtbar und zuordenbar zu bleiben, z.B. über einen starken Farb- und/oder Soundcode.

Episode Description

Wenn der Kern einer Marke stimmig und gut definiert ist, kann sie flexibel auf Entwicklungen reagieren, ohne jedesmal an ihren Grundfesten zu rütteln. Eine zukunftstragfähige Markenstrategie schafft es, dass die Marke als wertvolle Begleiterin in der Veränderung angenommen wird. Aber: Industriegrenzen verwischen mehr und mehr, Wettbewerbsumfelder greifen ineinander über. Je weniger Marken exklusiven Einfluss auf die Kundenkontaktpunkte haben, desto flexibler muss das Markendesign sein. Im Markenauftritt sind smarte Wege der Differenzierung zu finden, um weiterhin sichtbar und zuordenbar zu bleiben, z.B. über einen starken Farb- und/oder Soundcode.

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