Teil 10 - Prepared for tomorrow. - Brand Driven Progress ...

What this episode covers

Wenn der Kern einer Marke stimmig und gut definiert ist, kann sie flexibel auf Entwicklungen reagieren, ohne jedesmal an ihren Grundfesten zu rütteln. Eine zukunftstragfähige Markenstrategie schafft es, dass die Marke als wertvolle Begleiterin in der Veränderung angenommen wird. Aber: Industriegrenzen verwischen mehr und mehr, Wettbewerbsumfelder greifen ineinander über. Je weniger Marken exklusiven Einfluss auf die Kundenkontaktpunkte haben, desto flexibler muss das Markendesign sein. Im Markenauftritt sind smarte Wege der Differenzierung zu finden, um weiterhin sichtbar und zuordenbar zu bleiben, z.B. über einen starken Farb- und/oder Soundcode.

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Frequently Asked Questions

How long is this episode of Brand Driven Progress?

This episode is 14 minutes long.

When was this Brand Driven Progress episode published?

This episode was published on September 22, 2020.

What is this episode about?

Wenn der Kern einer Marke stimmig und gut definiert ist, kann sie flexibel auf Entwicklungen reagieren, ohne jedesmal an ihren Grundfesten zu rütteln. Eine zukunftstragfähige Markenstrategie schafft es, dass die Marke als wertvolle Begleiterin in...

Can I download this Brand Driven Progress episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.