Teil 3 - How we transformed.

In den Jahren nach der Privatisierung entwickelte…

An episode of the Brand Driven Progress podcast, hosted by Hans-Christian Schwingen, titled "Teil 3 - How we transformed." was published on August 5, 2020 and runs 18 minutes.

August 5, 2020 ·18m · Brand Driven Progress

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Summary

In den Jahren nach der Privatisierung entwickelte sich die Telekom rasant. Aber Produktangebote und Leistungsspektrum nahmen so stark zu, dass die Kunden den Überblick verloren, der Markenauftritt wurde unübersichtlich. Gleichzeitig erforderten junge Technologien und die wachsende Konvergenz von Festnetz, Mobilfunk, Fernsehen und Internet ein integriertes Denken. Mit einer neuen Strategie beginnt sich die Telekom ab dem Jahr 2007 als Komplettanbieter zu positionieren – alles aus einer Hand, alles unter einer Marke…

Episode Description

In den Jahren nach der Privatisierung entwickelte sich die Telekom rasant. Aber Produktangebote und Leistungsspektrum nahmen so stark zu, dass die Kunden den Überblick verloren, der Markenauftritt wurde unübersichtlich. Gleichzeitig erforderten junge Technologien und die wachsende Konvergenz von Festnetz, Mobilfunk, Fernsehen und Internet ein integriertes Denken. Mit einer neuen Strategie beginnt sich die Telekom ab dem Jahr 2007 als Komplettanbieter zu positionieren – alles aus einer Hand, alles unter einer Marke…

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