Teil 3 - How we transformed. - Brand Driven Progress

What this episode covers

In den Jahren nach der Privatisierung entwickelte sich die Telekom rasant. Aber Produktangebote und Leistungsspektrum nahmen so stark zu, dass die Kunden den Überblick verloren, der Markenauftritt wurde unübersichtlich. Gleichzeitig erforderten junge Technologien und die wachsende Konvergenz von Festnetz, Mobilfunk, Fernsehen und Internet ein integriertes Denken. Mit einer neuen Strategie beginnt sich die Telekom ab dem Jahr 2007 als Komplettanbieter zu positionieren – alles aus einer Hand, alles unter einer Marke…

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Frequently Asked Questions

How long is this episode of Brand Driven Progress?

This episode is 18 minutes long.

When was this Brand Driven Progress episode published?

This episode was published on August 5, 2020.

What is this episode about?

In den Jahren nach der Privatisierung entwickelte sich die Telekom rasant. Aber Produktangebote und Leistungsspektrum nahmen so stark zu, dass die Kunden den Überblick verloren, der Markenauftritt wurde unübersichtlich. Gleichzeitig erforderten...

Can I download this Brand Driven Progress episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.