Teil 5 - Digitalisierung verändert alles.

Der tiefgreifende Wandel stellt ganze Wertschöpfu…

An episode of the Brand Driven Progress podcast, hosted by Hans-Christian Schwingen, titled "Teil 5 - Digitalisierung verändert alles." was published on August 19, 2020 and runs 9 minutes.

August 19, 2020 ·9m · Brand Driven Progress

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Summary

Der tiefgreifende Wandel stellt ganze Wertschöpfungsketten auf den Kopf und bringt immer wieder Neues, Wertvolles hervor. Die Sharing Economy ist eines der beeindruckendsten Beispiele. Und der Homo collaborans, dem Teilhabe wichtiger ist als Besitz, schickt sich an, den Homo oeconomicus als Leitbild abzulösen – davon sind Sozialwissenschaftler überzeugt. Sein Markenzeichen: Er will Zugang zu Waren und Dienstleistungen, ohne sie erwerben zu müssen.

Episode Description

Der tiefgreifende Wandel stellt ganze Wertschöpfungsketten auf den Kopf und bringt immer wieder Neues, Wertvolles hervor. Die Sharing Economy ist eines der beeindruckendsten Beispiele. Und der Homo collaborans, dem Teilhabe wichtiger ist als Besitz, schickt sich an, den Homo oeconomicus als Leitbild abzulösen – davon sind Sozialwissenschaftler überzeugt. Sein Markenzeichen: Er will Zugang zu Waren und Dienstleistungen, ohne sie erwerben zu müssen.

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