Teil 8 - Taking responsibility.

Eine starke Marke ist mehr als nur ein guter Clai…

An episode of the Brand Driven Progress podcast, hosted by Hans-Christian Schwingen, titled "Teil 8 - Taking responsibility." was published on September 9, 2020 and runs 21 minutes.

September 9, 2020 ·21m · Brand Driven Progress

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Summary

Eine starke Marke ist mehr als nur ein guter Claim und emotionale Bilder. Sie muss gesellschaftspolitisch Stellung beziehen und ist auch als selbstauferlegter Auftrag für ein besseres Miteinander zu verstehen. Tech for good: weitsichtig, relevant, smart, sicher, verantwortungsvoll, nachhaltig. Von der Förderung der digitalen Kompetenz über Initiativen wie Coding4Kids, Code and Design Camp, #GegenHassImNetz bis zu Sea Hero Quest, dem weltweit ersten Mobile Game zur Bekämpfung von Demenz mit dem Ziel, den Verlauf der Krankheit stoppen oder zumindest verlangsamen zu können, damit Menschen auch in Zukunft noch erleben können, was verbindet.

Episode Description

Eine starke Marke ist mehr als nur ein guter Claim und emotionale Bilder. Sie muss gesellschaftspolitisch Stellung beziehen und ist auch als selbstauferlegter Auftrag für ein besseres Miteinander zu verstehen. Tech for good: weitsichtig, relevant, smart, sicher, verantwortungsvoll, nachhaltig. Von der Förderung der digitalen Kompetenz über Initiativen wie Coding4Kids, Code and Design Camp, #GegenHassImNetz bis zu Sea Hero Quest, dem weltweit ersten Mobile Game zur Bekämpfung von Demenz mit dem Ziel, den Verlauf der Krankheit stoppen oder zumindest verlangsamen zu können, damit Menschen auch in Zukunft noch erleben können, was verbindet.

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