Television Marketing: Is It Right for Your Agency?

This week's Stay Paid guest is Bobby Jones, founder and president of Delta Medicare Benefits Group in Memphis, Tennessee. Bobby has discovered that what's old is new again—he's advertising on television. While it's not the cheapest strategy, his ROI is tremendous. In fact, his team reeled in 400 signed apps in one month! Join us to get the nuts and bolts about TV advertising (how to start, the cost, different formats, and more), find out the strategy Bobby used to select the most profitable time slots for his commercials, and discover the unique reason he rarely hires experienced agents. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources FREE e-book: Lead Generation for Insurance Brokers You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:33     Bobby's business bio 2:28     Benefits of television advertising 4:29     The cost 5:44     The logistics 8:20     Repetition is key to success 9:39     Commercial format and placement 12:14   The goal of advertising 12:30   Building local trust 13:34   TV's conversion rate 14:33   Handling off-hour calls 16:07   Hiring practices and rationale 18:10   Incentives 20:27   Advice to new agents 23:18   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   Television Marketing: Is It Right for Your Agency?