Telling the Fintech Story with Harvey Hudes of Caliber Corporate Advisers

This week on PR 360, we welcome Harvey Hudes, the founder and CEO of Caliber Corporate Advisers, one of the preeminent marketing communications firms in fintech and financial services. Since its founding in 2010, Caliber has assisted more than 270 portfolio companies, including asset management firms, growth-stage startups, and investors. Harvey shares how Caliber has succeeded at the difficult task of telling fintech stories and how it keeps up in a rapidly changing ecosystem.Key Takeaways:- Why traditional PR firms have a hard time with fintech- How Caliber grew from a small business in a tiny New York apartment- How Caliber chooses its clients- Why fintech PR is about educationEpisode Timeline:1:30 Why don't most PR agencies understand fintech?3:20 Fintech storytelling is complex.4:00 It's ok to say “no” if a client isn't a fit.5:00 Caliber's client “sweet spot”6:30 How Caliber grew from a small business in a tiny New York apartment8:30 Fintech is rapidly changing everything.9:30 How does Harvey stay on top of such a rapidly changing ecosystem?11:30 How do PR companies cut through in a world with so many communications platforms?12:30 Caliber's Event Analyzer technology13:45 When did Harvey know that Caliber was going to work?15:35 What are the hardest fintech stories to tell?17:00 A lot of fintech PR is about education.18:00 How fast is the world of tech speeding up?19:15 Generative AIThis episode’s guest:• Harvey Hudes• Caliber Corporate Advisers' Website Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.