Telly

Episode 2 of the Founders by LightShed Ventures podcast, hosted by LightShed Ventures, titled "Telly" was published on February 1, 2024 and runs 49 minutes.

February 1, 2024 ·49m · Founders by LightShed Ventures

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Summary

Ilya Pozin is the founder and CEO of Telly, the biggest innovation in TV since color. Launched out of stealth in May of 2023, Telly is transforming both the consumer television experience, morphing the TV from a monitor on the wall into the smartest and most useful device in the home, and the very way in which content is delivered and consumed all on a free, ad supported dual-screen television. Prior to founding his fifth company Telly, Pozin co-founded Pluto TV, challenging a half-century-old model for content distribution, believing consumers deserved to share in the value exchange of advertising with free ad-supported TV. Telly’s dual screen design features a stunning 55-inch 4K HDR main Theater Display, a secondary Smart Screen seamlessly merging traditional television viewing with interactive experiences and a sound bar. This game-changing device goes way beyond streaming, Telly's Smart Screen brings everything from video calling powered by Zoom, news, weather and sports updates, smart home controls, casual games, music, Telly AI voice assistant, motion tracking fitness, and so much more to the living room. And with Telly’s innovative ad-supported model, consumers are able to enjoy the smartest TV every built along with all of these premium features for the revolutionary price of free. Discover more about Telly and reserve yours now at www.telly.com. [2:41] What is Telly? [3:40] How did the idea for Telly come about? [6:42] What gave you the confidence that you were going to generate enough from advertising and ancillaries to create a great biz? [9:38] If this business model is so good, why can't an LG or Samsung just copy what you're doing? [15:05] What is the attraction of the second screen below the main TV screen? [18:22] What is different about your OS than anything out there today? [20:57] How do you decide who gets a free Telly? [22:33] What do the demos look like on your 400,000-person waiting list? [23:40] Given Telly's transparency about advertising, are the ads on screen surprising to anyone? [26:48] What are some of the early trends that you're seeing? Is anything surprising? [31:40] How do you get advertisers to understand the opportunity presented by Telly? [33:43] How do you make money? [39:08] How do you handle privacy? [40:47] What type of innovations are you already thinking about for Telly’s future? [44:08] Can you build social interaction/engagement across the Telly user base? [44:52] As a repeat founder, what has helped you to build Telly? [47:52] Which CEOs have significantly influenced your views on entrepreneurship and the world?

Episode Description

Telly’s dual screen design features a stunning 55-inch 4K HDR main Theater Display, a secondary Smart Screen seamlessly merging traditional television viewing with interactive experiences and a sound bar. This game-changing device goes way beyond streaming, Telly's Smart Screen brings everything from video calling powered by Zoom, news, weather and sports updates, smart home controls, casual games, music, Telly AI voice assistant, motion tracking fitness, and so much more to the living room. And with Telly’s innovative ad-supported model, consumers are able to enjoy the smartest TV every built along with all of these premium features for the revolutionary price of free. Discover more about Telly and reserve yours now at www.telly.com.

[2:41] What is Telly?
[3:40] How did the idea for Telly come about?
[6:42] What gave you the confidence that you were going to generate enough from advertising and ancillaries to create a great biz?
[9:38] If this business model is so good, why can't an LG or Samsung just copy what you're doing?
[15:05] What is the attraction of the second screen below the main TV screen?
[18:22] What is different about your OS than anything out there today?
[20:57] How do you decide who gets a free Telly?
[22:33] What do the demos look like on your 400,000-person waiting list?
[23:40] Given Telly's transparency about advertising, are the ads on screen surprising to anyone?
[26:48] What are some of the early trends that you're seeing? Is anything surprising?
[31:40] How do you get advertisers to understand the opportunity presented by Telly?
[33:43] How do you make money?
[39:08] How do you handle privacy?
[40:47] What type of innovations are you already thinking about for Telly’s future?
[44:08] Can you build social interaction/engagement across the Telly user base?
[44:52] As a repeat founder, what has helped you to build Telly?
[47:52] Which CEOs have significantly influenced your views on entrepreneurship and the world?