Tempur+Sealy CMO Tom Murray Offers Advice for Growing Your Mattress Business

“Don’t get lost in what it is that you sell, as opposed to the solution that you have to offer.” These are the words from Tom Murray, Executive Vice President and Chief Marketing Officer for Tempur Sealy, Inc. (TSI). In this show, Murray discusses how to grow your retail mattress businesses and what distinguishes the bedding category from so many other industries. Murray started out in technology with ADT and TomTom before transitioning to TSI in 2018. Being an outsider in the industry gives him a unique perspective when it comes to customer optics and retail strategy. In this episode we discuss: Building the TSI brand The importance of continuing education and focusing on the power of sleep Tracking, technology, and driving the category forward How to make a meaningful difference Consumer education and how mattresses can deliver a better night's sleep